AJ Scarcella
Editor. Animator. Designer. Maker.


Fairy Expert

Advertising campaign

Offline & online editor – Premiere, After Effects

Produced for Proctor & Gamble, Fairy is a dishwashing product brand. This campaign was for their dishwashing tablets, featuring Australia celebrity chef Hayden Quinn. I worked as the offline and online editor for this campaign, which comprised of two TV commercials. Featured here is the 30 second edit.


Client: Proctor & Gamble
Agency: saatchi & saatchi Singapore
Production Company: Prodigious Australia
Director: Alan Harca
Post-Production Company: Prodigious Australia