AJ Scarcella
Editor. Animator. Designer. Maker.
As part of promoting the Movie Film Studios podcast, I animate small snippets of the podcast. These are animated in Character Animator using a combination of motion captured movement and manual cleanup. All content was created by me.
These spots were created for the fitness brand SWEAT for deployment on social media. I acted as the sole editor and animator for this project.
Client: SWEAT
Agency: Leo Burnett
Production Company: Prodigious Australia
This was part of a broader campaign for Tourism Australia that focussed on kids. This animation was used as an intro to a series of videos that saw the Wiggles visit multiple locations around Australia.
Client: Tourism Australia
Agency: Digitas
Production Company: Prodigious Australia
This TV and online campaign was for a Christmas promotion for Ancestry. I acted as the sole animator for this project, as well as the editor.
Client: Ancestry
Agency: saatchi & saatchi
Production Company: Prodigious Australia
This was a social media advertisement to advertise a Mercedes sale. All content was animated by me.
Client: Mercedes-Benz
Agency: Publicis Emil
Production Company: Prodigious Australia
This TV and online campaign was for a new variant of the existing Shapes products. I was the offline and online editor for the entirety of its post-production, and also worked on the end frame animation.
Client: Arnott’s
Agency: The Neighbourhood (Publicis Groupe)
Production Company: Scoundrel
Director: Selina Miles
Post-Production Company: Prodigious Australia
Produced for Haleon, PanaNatra is a suite of plant-based pain relief products sold around the world. I worked on the Australian launch campaign for this product as the sole online editor across nearly 40 different edits for TV and social. Featured on this page is the 45 second hero film.
Client: Haleon
Agency: whiteGREY
Production Company: Sedona Productions
Director: Clare Plueckhahn
Post-Production Company: Prodigious Australia
Created via collaboration with RMIT University and Naked Communications, Sans Forgetica is a typeface designed to help with memory retention. Its unique design has been scientifically proven to increase the amount of information retained after reading content written with it. I designed the main visual animation identity for the name of the font, as well as animations for social media.
Sans Forgetica was awarded a prestigious Graphite Pencil from British Design & Art Direction in 2019.
The Guardian
Mumbrella
Coloribus
AdNews
Wikipedia
While employed at ASFA, I was responsible for the creative direction of the organisation’s annual national conference. As part of this role, I designed all aspects of the branding for the conference, including the stage layout, video content, printed collateral, website and onsite signage.
Completed while employed at BMF, this is a collection of animations for ALDI Australia’s social media networks for a variety of different campaigns.