AJ Scarcella
Designer of things.

AJ

Sans Forgetica

Animation

After Effects

Created via collaboration with RMIT University and Naked Communications, Sans Forgetica is a typeface designed to help with memory retention. Its unique design has been scientifically proven to increase the amount of information retained after reading content written with it. I designed the main visual animation identity for the name of the font, as well as animations for social media.

Media mentions

The Guardian
Mumbrella
Coloribus
AdNews
Wikipedia