AJ Scarcella
Editor. Animator. Designer. Maker.



Advertising campaign

Online editor – Premiere, After Effects

Produced for Haleon, PanaNatra is a suite of plant-based pain relief products sold around the world. I worked on the Australian launch campaign for this product as the sole online editor across nearly 40 different edits for TV and social. Featured on this page is the 45 second hero film.


Client: Haleon
Agency: whiteGREY
Production Company: Sedona Productions
Director: Clare Plueckhahn
Post-Production Company: Prodigious Australia