AJ Scarcella
Editor. Animator. Designer. Maker.
AJ Scarcella
Editor. Animator. Designer. Maker.
Promotional image and poster for AJ & Isaac, my two-person, long-form improv group. As our format is movie themed, I went with an old-fashioned movie director style for the shoot. I comped the entire shot together and added the CGI prop elements which were textured in Substance. Finally, I designed the poster utilising InDesign, which also includes our branding.
Completed while employed at BMF for the NSW Government’s multi-billion dollar infrastructure project, this work was prominently displayed in static print advertising campaigns across Sydney. 3D assets used in the TV advertisement were delivered to BMF in sections and assembled by me. The 40000×30000 pixel canvas and hundreds of layers make this the biggest retouching project I’ve ever completed.
This was a quick idea I had to practice combining CGI with studio photography. The photography was done by James McDonald under my art direction.
Completed while employed at BMF, this was part of a larger campaign of fitness gear for ALDI Australia.
While virtually all images used in ALDI advertising in Australia are shot on location or in a studio, it is not always possible to fulfil an art director’s vision through those means alone. Utilising Modo and Photoshop, I created the extensions to the bathroom photography, notably in the tiled wall and floor (amongst other things).
As part of ALDI’s run of Christmas catalogues for Australia, one of them is designed as a gift guide with a specially shot front cover image. This particular image ran for the 2016 campaign.
