AJ Scarcella
Designer of things.

AJ

AJ & Isaac @ Sydney Fringe Comedy

Art direction, CGI, Retouching

Photoshop, modo, Substance Painter, InDesign

Promotional image and poster for AJ & Isaac, my two-person, long-form improv group. As our format is movie themed, I went with an old-fashioned movie director style for the shoot. I comped the entire shot together and added the CGI prop elements which were textured in Substance. Finally, I designed the poster utilising InDesign, which also includes our branding.

Westconnex

Retouching

Photoshop

Completed while employed at BMF for the NSW Government’s multi-billion dollar infrastructure project, this work was prominently displayed in static print advertising campaigns across Sydney. 3D assets used in the TV advertisement were delivered to BMF in sections and assembled by me. The 40000×30000 pixel canvas and hundreds of layers make this the biggest retouching project I’ve ever completed.

Splat!

Digital composition

Photoshop, Modo

Splat

This was a quick idea I had to practice combining CGI with studio photography. The photography was done by James McDonald under my art direction.

Katie Williams

Retouching

Photoshop

Katie Williams

Completed while employed at BMF, this was part of a larger campaign of fitness gear for ALDI Australia.

Photographer: Robert Pacheco
Model: Katie Williams

ALDI bathroom set

CGI and retouching

Modo, Photoshop

While virtually all images used in ALDI advertising in Australia are shot on location or in a studio, it is not always possible to fulfil an art director’s vision through those means alone. Utilising Modo and Photoshop, I created the extensions to the bathroom photography, notably in the tiled wall and floor (amongst other things).

ALDI Christmas

Retouching

Photoshop

As part of ALDI’s run of Christmas catalogues for Australia, one of them is designed as a gift guide with a specially shot front cover image. This particular image ran for the 2016 campaign.

AJ Scarcella. All content © 2020.