AJ Scarcella
Editor. Animator. Designer. Maker.

AJ

Movie Film Studios – Clips

Animated podcast content

Animator, illustrator – After Effects, Character Animator

As part of promoting the Movie Film Studios podcast, I animate small snippets of the podcast. These are animated in Character Animator using a combination of motion captured movement and manual cleanup. All content was created by me.

SWEAT – Paid Spots

Social advertising campaign

Offline & online editor, animator – Premiere, After Effects

These spots were created for the fitness brand SWEAT for deployment on social media. I acted as the sole editor and animator for this project.

Credits

Client: SWEAT
Agency: Leo Burnett
Production Company: Prodigious Australia

The Wiggles x Tourism Australia

Campaign

Animator – After Effects

This was part of a broader campaign for Tourism Australia that focussed on kids. This animation was used as an intro to a series of videos that saw the Wiggles visit multiple locations around Australia.

Credits

Client: Tourism Australia
Agency: Digitas
Production Company: Prodigious Australia

Ancestry – Gifting

Advertising campaign

Offline & online editor, animator – Premiere, After Effects

This TV and online campaign was for a Christmas promotion for Ancestry. I acted as the sole animator for this project, as well as the editor.

Credits

Client: Ancestry
Agency: saatchi & saatchi
Production Company: Prodigious Australia

Mercedays

Social advertising campaign

Animator – After Effects

This was a social media advertisement to advertise a Mercedes sale. All content was animated by me.

Credits

Client: Mercedes-Benz
Agency: Publicis Emil
Production Company: Prodigious Australia

Arnott’s Shapes Fully Loaded

Advertising campaign

Offline & online editor – Premiere, After Effects

This TV and online campaign was for a new variant of the existing Shapes products. I was the offline and online editor for the entirety of its post-production, and also worked on the end frame animation.

Credits

Client: Arnott’s
Agency: The Neighbourhood (Publicis Groupe)
Production Company: Scoundrel
Director: Selina Miles
Post-Production Company: Prodigious Australia

PanaNatra

Advertising campaign

Online editor – Premiere, After Effects

Produced for Haleon, PanaNatra is a suite of plant-based pain relief products sold around the world. I worked on the Australian launch campaign for this product as the sole online editor across nearly 40 different edits for TV and social. Featured on this page is the 45 second hero film.

Credits

Client: Haleon
Agency: whiteGREY
Production Company: Sedona Productions
Director: Clare Plueckhahn
Post-Production Company: Prodigious Australia

Sans Forgetica

Animation

After Effects

Created via collaboration with RMIT University and Naked Communications, Sans Forgetica is a typeface designed to help with memory retention. Its unique design has been scientifically proven to increase the amount of information retained after reading content written with it. I designed the main visual animation identity for the name of the font, as well as animations for social media.

Sans Forgetica was awarded a prestigious Graphite Pencil from British Design & Art Direction in 2019.

Media mentions

The Guardian
Mumbrella
Coloribus
AdNews
Wikipedia

ASFA Conference branding

Creative design/direction, stage production content

Photoshop, Illustrator, After Effects

While employed at ASFA, I was responsible for the creative direction of the organisation’s annual national conference. As part of this role, I designed all aspects of the branding for the conference, including the stage layout, video content, printed collateral, website and onsite signage.

ALDI social media animations

Animation

After Effects

Completed while employed at BMF, this is a collection of animations for ALDI Australia’s social media networks for a variety of different campaigns.

AJ Scarcella. All content © 2024.